Author: Bihar Say | Amrita | Can the fragrance of rural innovation reach London? Amar Deep from Samastipur proves it can—and much more. In a small village in
Can the fragrance of rural innovation reach London? Amar Deep from Samastipur proves it can—and much more.
In a small village in Ujiarpur, Samastipur, Amar Deep Kumar turned waste into opportunity. Using temple flowers and sugarcane residue, he created carbon-free incense sticks. Today, his company Morang Desh Ventures Pvt. Ltd. is spreading its unique fragrance across India and even to London, Singapore, Nigeria, and Abu Dhabi.
This journey is not just about business—it’s about hope, sustainability, and transforming lives.
Amar Deep’s entrepreneurial journey began with a vision to bring change. Despite limited resources, he refused to give up. In 2021, he founded Morang Desh Ventures, inspired by Nepal’s Morang district, an industrial hub symbolizing progress.
The name reflects Amar Deep’s goal: to connect his local roots with global aspirations.
Amar Deep’s innovation lies in using waste materials like temple flowers and sugarcane byproducts to create eco-friendly incense sticks. These sticks are completely carbon-free, making them an environmentally sustainable product.
What started with a small investment of ₹6 lakhs has grown into a ₹3.5 crore business. His factory now produces an impressive 5 tons of incense sticks every day, all while addressing waste management issues.
Amar Deep’s success is not just his own—it belongs to the 110 people whose lives he has transformed. His factory provides stable employment to local men and women, many of whom previously had no source of income.
By offering work to both husbands and wives, Amar Deep ensures financial stability for entire families. This initiative has also helped reduce rural-to-urban migration by creating opportunities within the village itself.
What began in a small village has now made its way to international markets. Amar Deep’s incense sticks carry the essence of Bihar’s innovation and resilience to global audiences.
His journey inspires others to dream big and take bold steps toward creating positive change in their communities.
Amar Deep’s story is proof that determination and innovation can create magic. Want to explore more such inspiring stories?
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