Author: Bihar Say | Amrita |

From a Small Town Shed to National Recognition: The Motivational Rise of Bihar’s Maxx Paints

“Bihar se chali thi ek chhoti si soch… aaj vo ban chuki hai ek misaal.”

The Beginning: Grit Over Glamour

In 1985, in a modest home workshop in Arrah, Bihar, a man named Shambhu Prasad started something few believed in. There were no investors, no social media, and no legacy to lean on. What he had, however, was a powerful vision — to create a paint brand that could stand tall among the big names.

This was not just about paint. It was about proving that Bihar could build.

Building Brick by Brick

Over the next few decades, Shambhu Prasad kept pushing boundaries. In 2011, his journey entered a new phase as he officially registered the company as Maxx Paints. He relocated to the Gidha Industrial Growth Centre in Bihar. This move was a strategic shift — from local production to organized manufacturing.

At that time, Bihar had limited industrial infrastructure. Yet, the belief in local manufacturing, fueled by persistence, helped the company carve out its place.

The Next Chapter: Youth and Innovation

When Abhishek Priyadarshi, a young business mind and Shambhu’s son, took over as Managing Director, things accelerated. He introduced new strategies, products, and branding techniques. More importantly, he aligned Maxx Paints with the ‘Make in India’ and ‘Vocal for Local’ movements.

He knew that innovation had to meet tradition.

In 2015, the company launched Metro Wall Putty, followed by Magpa Decorative White Cement in 2017. New products like Snow White Lime Wash, Maxx CEM, and distemper followed in 2018. Each innovation was a response to changing consumer needs.

In 2022, Abhishek introduced a new sub-brand — Multimaxx, offering advanced polymer-based primers and polymer whitewash.

Recognition that Speaks for Itself

Effort rarely goes unnoticed. In a proud moment for the company and the state, Maxx Paints received the ZED Silver Certificate under the Government of India’s Zero Defect Zero Effect scheme. This wasn’t just a label; it was a validation of years of honest work.

Few companies from Bihar in the manufacturing sector achieve such recognition. That Maxx Paints did so, without a metro-city base or global investors, is truly commendable.

A Company Built in Bihar, for India

Today, Maxx Paints is present across many regions in India. From cement paints to emulsions, primers, and polymer solutions, it has a diverse product line. Yet, what remains unchanged is its commitment to quality, community, and Bihar.

The company continues to operate from its Bihar base, employing local talent and uplifting the regional economy. Instead of shifting to a more ‘convenient’ state, they chose to strengthen Bihar’s industrial identity.

Lessons for Every Young Dreamer

The Maxx Paints story is not just for business enthusiasts. It is for every young person who has been told that success is reserved for big cities. It reminds us that:

• A strong vision matters more than a strong start.

• You don’t need to leave your roots to grow.

• Recognition comes when consistency meets quality.

• The path may be slower, but it can still lead to success.

This is More Than Just Paint

What started as an in-house effort has now become an inspiration for countless startups across Bihar. Maxx Paints stands as proof that with resilience, adaptation, and belief in your soil, the world will take notice.

If you are someone chasing a dream from a small town, remember this story. Bihar has always had the potential. It just needed more people like Shambhu Prasad and Abhishek Priyadarshi to believe in it.

Follow Bihar Say for More True Stories of Grit and Growth

To explore more such powerful journeys from Bihar — about brands, changemakers, artists, and local heroes — follow www.biharsay.com. Join our growing 11,000+ community that believes Bihar is more than its headlines.