Author: Bihar Say | Amrita |

“From Village Walls to Digital Boards: How DeWall Ads is Painting a New Ad Story from Bihar”
A Feature from the ’60 Days – 60 Startups from Bihar’ Series by Bihar Say

“Walls once ignored are now incomes unlocked.”
That’s how Raushan Kumar, a young visionary from Bihar, describes the idea that birthed DeWall Ads—a Noida-based startup determined to reshape outdoor advertising in India.

In 2024, without a penny in external funding but powered by belief and hustle, Raushan launched DeWall Ads. What started as a simple observation—”Why do so many blank walls go unused while businesses struggle to find outdoor ad space?”—has turned into a digital platform with the potential to transform the out-of-home (OOH) advertising industry.

2024: A Bihar-born Startup Quietly Disrupts Outdoor Advertising

When you walk through urban and rural India, one thing is common—walls. From tea stalls to rooftops, these concrete canvases often lie idle. But Raushan saw them as micro billboards—each one a business opportunity waiting to be tapped.

DeWall Ads is more than a tech product. It’s a bridge—connecting local wall owners (who need income) with businesses (who need visibility). Through their mobile application, now live on the Play Store, users can either list their walls for rent or book ad spaces by location, square footage, and visibility range.

“We are not just digitizing walls,” Raushan says. “We’re decentralizing advertising—bringing power to people and paint to places.”

This simplicity has fueled rapid interest. Even without funding, DeWall Ads now competes with 161 companies globally, including giants like Focus Media, oOh! Media, and Daktronics. That alone speaks volumes about the relevance of their model.

A Self-Sustained Model: No Investors, Only Innovators

DeWall Ads operates without external funding. In the startup world, that’s often seen as a disadvantage. But for Raushan, it has become their biggest strength.

“Every rupee we earn, every partnership we build—it all makes us sharper, closer to the ground, and resilient,” Raushan explains.

This lean approach has helped DeWall Ads build features that reflect grassroots realities:

• Wall owners can upload location, dimensions, and visibility factors.

• Agents are assigned to manage printing, placement, and reporting.

• Clients can track ad performance through an intuitive dashboard.

The platform isn’t just about buying or selling space—it’s about creating a trust-driven ecosystem for hyperlocal advertising.

Bihar to Noida: The Spirit of Grit, Growth, and Going Beyond

Raushan’s story isn’t just about business. It’s about belief.

A native of Bihar, he represents a new wave of founders who aren’t waiting for metros or venture funds to validate their dreams. They are building for India—by India and in India.

What makes DeWall Ads inspiring isn’t just the technology or the strategy—it’s the story of a Bihar founder who saw potential not in pitch decks but on peeling paint and village walls.

If a wall can become a window of opportunity—imagine what your idea can become.

👉 Follow www.biharsay.com to discover more untold startup stories and become a part of Bihar’s growing 12,000+ global community.